The Pleasure – Pain Principle and the Real Reason Nothing Changes in Our Lives


The pleasure – pain principle is simply that humans recoil from pain and run toward pleasure. That makes sense obviously. This principle is the primary reason we don’t work on our behaviors that we know we need in order to improve ourselves in all areas of life from weight loss, relationships, work, even our prayer life. The rewards of making a behavioral change are way, way, WAY out in the future while the implementation of the change in behavior causes an immediate ...

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